Chef turned Brand Ambassador, Christophe Pienkowsk is the face for Martell Cognac. Known for his striking personality and his expertise in gastronomy pairing, Christophe shares how he markets his brand.
In a conversation with Lynnette Marrero, Bar Manager at Llama Inn. She tells us about 2022 bar trends, how she dealt with pandemic positively, and more.
After you've successfully set up your bar, now it's time to focus on increasing your profits. Here are some tips to help you increase your profitability.
In the interview below, Ron Welsh, Master Blender & Strategic Inventory Manager for Beam Suntory, talks about his role, responsibilities, a shift in consumer preference, and objectives at Beam and his spirits.
From brand ambassadors to distillers, blenders, and whisky company founders, women are as important to the future of whisky as anyone else. The article below highlights ten key women making their mark in the whisky industry.
Jim Nash, Director/ Co-Founder, Wild Atlantic Distillery, shares his experience working in the spirits industry and talks about the latest spirit trends, and exploring new markets.
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